What problem does it solve? Marketers often guess at why customers buy or fail to convert. This Skill provides a structured taxonomy of psychological principles and mental models so you can diagnose conversion problems, design persuasive campaigns, and make pricing decisions grounded in behavioral science rather than intuition. ## Core Features & Use Cases - Mental Model Library: Covers foundational thinking models (First Principles, Inversion, Pareto), buyer psychology (Anchoring, Social Proof, Loss Aversion), persuasion frameworks (Reciprocity, Scarcity, Commitment), pricing psychology (Charm Pricing, Rule of 100), and growth models (Flywheel, Network Effects). - Quick Reference Mapping: A challenge-to-model table maps common problems like low conversions, price objections, and churn to the relevant psychological principles. - Use Case: When redesigning a pricing page, apply anchoring by showing the highest tier first, use Good-Better-Best framing to make the middle tier attractive, and add social proof near the call to action. ## Quick Start Ask the assistant to apply psychological principles to improve conversions on your pricing page or landing page.
