marketing-product-ideas

What problem does it solve?

Generating high-quality, behaviorally grounded marketing and product experiments is time-consuming and often disconnected from underlying psychological principles, making ideas shallow or ineffective. This Skill helps users diagnose which layer of the buyer journey is broken and produces targeted experiments that map to proven PLG outcomes and behavioral levers so teams can prioritize tests with confidence.

Core Features & Use Cases

• 5-Layer Mental Model: Diagnose problems across Human Reality, Perception & Positioning, Value Translation, Friction & Momentum, and Distribution & Scale.
• 30 Foundational Principles: Reference actionable behavioral principles like loss aversion, social proof, clarity, and momentum to justify each idea.
• Experiment Libraries: Ready-to-run top-of-funnel awareness and trial-to-paid conversion experiments for self-serve SaaS products.
• Use Case: A product manager at a PLG SaaS uses the Skill to identify that trial drop-off is caused by friction (Layer 4) and selects a guided onboarding checklist plus template gallery to drive activation.

Quick Start

Use the marketing-product-ideas skill to generate five prioritized experiments for improving trial-to-paid conversion for a self-serve SaaS with high signup but low activation.