marketing-pricing

What problem does it solve?

Pricing is one of the highest-leverage business decisions and is frequently misaligned with customer value, product positioning, or competitive context. This Skill helps teams diagnose pricing problems, select the right value metric, design tiered packaging, validate willingness-to-pay, and craft pricing page copy and implementation plans that increase revenue without harming retention.

Core Features & Use Cases

• Value-based pricing design: floor/ceiling analysis, value metric selection, and expansion planning.
• Tier & packaging strategy: three-tier frameworks, feature gating, decoy pricing, and naming recommendations.
• Research & validation: Van Westendorp surveys, customer WTP interviews, competitor pricing intelligence, and A/B test planning.
• Pricing-page and implementation: copy, layout guidance, pricing tables, and stepwise in-repo or live-site audit instructions.
• Price increase planning: segmentation, grandfathering, communications, and rollout sequencing.
• Use case: Audit an existing SaaS pricing page, recommend a new value metric and three-tier structure, and produce a pricing-strategy deliverable with research backing.

Quick Start

Ask the pricing specialist to audit my product by providing brand context or a live pricing URL and request a recommended three-tier structure with price points, rationale, and implementation notes.