marketing-pr

What problem does it solve?

This Skill removes the complexity of planning and executing digital PR so brands can earn media coverage, authoritative backlinks, and improved reputation without guesswork. It centralizes media strategy, outreach, press release writing, crisis response, and performance reporting into actionable deliverables tied to the brand workspace.

Core Features & Use Cases

• Strategic PR planning: Build SOSTAC-aligned PR strategies, objectives, and campaign briefs grounded in brand files.
• Media relations & outreach: Create media lists, personalized pitch templates, follow-up cadences, and HARO/Connectively responses for placements.
• Press releases & media kits: Draft modern releases, assemble downloadable media assets, and maintain a press/newsroom page structure.
• Digital PR campaigns & research: Run data-driven study playbooks, newsjacking, and backlink opportunity research using agent-browser or web fetch tools.
• Crisis communications & reputation: Prepare holding statements, AIRR response plans, stakeholder comms, and post-crisis recovery roadmaps.
• Deliverables & storage: Save structured outputs (strategy, press releases, media lists, crisis plans, performance reports) to ./brands/{brand-slug}/campaigns/pr/.

Quick Start

Ask the skill to audit the brand newsroom and produce a PR campaign brief saved to ./brands/{brand-slug}/campaigns/pr/.