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marketing-plan

Generates a 13-section AARRR-structured 12-month marketing plan as Notion-ready markdown.

Updated Mar 6, 2026
Search Tags:#go-to-market#roadmap#growth strategy#marketing plan#aarrr#budget planning#fractional cmo
One-click install
npx skills add https://github.com/Transform24/THE-QUIET-AUTHORITY --skill marketing-plan-transform24
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: marketing-plan
Source: https://github.com/Transform24/THE-QUIET-AUTHORITY/tree/main/content-ops/_factory/skills/marketing-plan
Command: npx skills add https://github.com/Transform24/THE-QUIET-AUTHORITY --skill marketing-plan-transform24

SYSTEM DOCUMENTATION & REQUIREMENTS

💡 This Skill includes references (resource) components.

What problem does it solve? Founders and fractional CMOs need a comprehensive, client-specific marketing plan that ties strategy to actual budget, team, and funding stage, but producing one manually takes weeks and often ends up generic. ## Core Features & Use Cases - Three-phase resumable workflow: INIT (research and intake), REVIEW (interactive section-by-section approval), and FINALIZE (compile and verify), with progress saved per client so interrupted work resumes cleanly. - 13-section AARRR plan: Executive summary, strategic frame, current state scored against a 17-section rubric, Acquisition, Activation, Retention, Referral, Revenue, 90-day roadmap, 12-month outlook, marketing operations stack, 139-idea tactical bank, and measurement/RACI. - Funding-stage and budget rigor: Maps capability unlocks to funding tiers and derives budgets via revenue-based or goal-based methods with blended CAC math. - Use Case: A fractional CMO starting an engagement with a Series A SaaS client runs the skill, ingests an existing audit, and delivers an investor-ready 12-month plan with owner-assigned 90-day moves. ## Quick Start Run /marketing-plan followed by the client name or domain to start the intake and draft the full plan.

Frequently Asked Questions about marketing-plan

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I create a 12-month marketing plan for a startup?▼

Invoke the skill with the client name or domain, then complete the structured intake covering funding state, team, budget, channels, and tooling. The skill drafts 13 AARRR-structured sections you review interactively before compiling the final markdown plan.

What is an AARRR marketing plan?▼

AARRR structures the plan by funnel stage: Acquisition, Activation, Retention, Referral, and Revenue. Every recommended move is tagged to the stage it impacts, which forces prioritization around the funnel's binding constraint rather than organizing by channel.

Can I use an existing marketing audit instead of re-scoring?▼

Yes. If a scored current-state audit already exists, the skill ingests those scores directly into Section 3 without redoing the work. It notes the scoring date and flags any sections where material has shifted since.

How does the plan handle pre-seed companies with no paid budget?▼

The plan applies the pre-seed funding tier, restricting recommendations to organic, lifecycle, and ambassador moves. It explicitly names what unlocks when the next round closes, such as a paid test budget and the first marketing hire.

What happens if my marketing plan session gets interrupted?▼

Progress is saved per client in a progress file tracking phase and approved sections. Re-running the skill with the same client name resumes at the next unfinished section instead of restarting.

When should I not use a full marketing plan skill?▼

Avoid it for single-channel tactical work like email flows, ad campaigns, or SEO audits, where channel-specific skills are the right tool. It is also not suited for users who only want a list of marketing ideas without committing to a sequenced plan.

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