marketing-launch-runbook

Build a go-to-market launch calendar by transforming campaign plans, positioning, and ICP research into a daily drop schedule from T-30 to T+30. This organizes multi-channel execution with single-name owners, explicit dependencies, and pass/fail gate checks.

The best way to coordinate a multi-channel product launch runbook is generating a single source of truth that spans build, polish, pre-launch, launch day, amplification, and measurement phases. It enforces strict gate-check enforcement for T-0 execution and tracks explicit contingency paths.

Automate launch day video production dispatch by routing every per-drop video deliverable to a remotion-orchestrator sub-job. This sub-job receives channel and composition details directly from the daily drop schedule in the runbook.

Yes, you can use this runbook for post-launch attribution because it transforms campaign-plan and channel-plan inputs into structured outputs. It produces runbook.md and runbook.json files to serve as the orchestration source of truth for downstream attribution.

Yes, frozen phase boundaries are required to execute a T-30 to T+30 launch timeline. The runbook enforces strict gate-check enforcement for T-0 execution, meaning phase transitions must be locked to properly trigger daily drops and contingencies.

Generating a daily drop schedule for a GTM launch requires campaign-plan, positioning, ICP research, and channel-plan inputs. These inputs are transformed into the operational runbook covering the entire launch window.