marketing-launch

What problem does it solve?

Launches fail or underperform when strategy, channel timing, content, and technical readiness are not coordinated. This Skill turns scattered launch tasks into a single, phased program that aligns brand strategy (SOSTAC), ORB channel activation, Product Hunt and press outreach, launch content, and post-launch measurement so launches convert attention into sustainable growth.

Core Features & Use Cases

• Full launch strategy: Build a launch brief, determine Tier 1/2/3 treatment, map ORB channels, and create a five-phase timeline from internal launch to full launch day.
• Product Hunt & press playbooks: Prepare PH gallery assets, tagline variants, hunter/supporter coordination, embargoed press outreach, and minute-by-minute launch day execution.
• Implementation & audit: Audit live sites for launch-readiness, review local codebases for launch page and CTA implementation, and produce repo-ready recommendations or in-repo changes.
• Research and monitoring: Run competitive and Product Hunt research using agent-browser or web-fetch alternatives, and define real-time monitoring and contingency protocols.
• Deliverables-first output: Save launch briefs, content drafts (blog, email, social), supporter outreach templates, launch-day schedules, and post-launch performance reports to the brand campaigns folder.

Quick Start

Use the marketing-launch skill to build a launch brief, ORB channel plan, five-phase timeline, and Product Hunt-ready asset checklist for an upcoming product launch.