marketing-experimentation

What problem does it solve?

This Skill enables marketing teams to validate concepts through rigorous Build-Measure-Learn cycles, coordinating multiple experiments and surfacing clear signals for decision-making.

Core Features & Use Cases

• Orchestrates a six-phase marketing experimentation workflow (Discovery, Hypothesis Generation, Prioritization, Experiment Coordination, Synthesis, Iteration Planning)
• Delegates specialized tasks to existing skills: hypothesis-testing (quantitative tests) and qualitative-research (non-numeric research), plus interpreting-results and creating-visualizations
• Provides a living experiment tracker to persist progress across conversations and campaigns
• Integrates with the market-researcher agent for concept validation and with a centralized asset inventory

Quick Start

• Create a new campaign under analysis/marketing-experimentation/[campaign-name]
• Draft Phase 1: Discovery & Asset Inventory using templates in templates/01-discovery.md
• Generate Phase 2 hypotheses in templates/02-hypothesis-generation.md
• Prioritize as in templates/03-prioritization.md
• Create an experiment tracker in templates/04-experiment-tracker.md and populate 04 sections
• Run Experiment Coordination in templates/04-experiment-tracker.md and progress through Phases 4-6