marketing-cro

What problem does it solve?

This Skill helps teams and product owners diagnose and fix pages and user flows that are under‑converting by providing structured audits, prioritized test hypotheses, and implementation guidance tailored to brand strategy and observable user behavior.

Core Features & Use Cases

• Live page audits: Guided research steps, mobile and speed checks, competitor benchmarks, and annotated screenshots for pages and flows.
• Implementation & codebase work: Inspect repository structure, match existing patterns, and propose or apply CRO changes for landing pages, signup flows, forms, popups, onboarding, and in-app paywalls.
• Experiment planning & measurement: Prioritized quick wins, high-impact changes, and A/B test briefs with metrics, sample size guidance, and deliverable file structure saved under brand campaign folders.
• Use Cases: First-pass CRO strategy for a blank page, detailed signup or onboarding audits, live URL conversion reviews, and in-repo implementation recommendations.

Quick Start

Audit the live page https://example.com (or supply a brand slug or repo) and produce Quick Wins, High-Impact Changes, Test Hypotheses, and Copy Alternatives saved to ./brands/{brand-slug}/campaigns/cro/.