marketing-community

What problem does it solve?

Many brands and product teams struggle to design communities that deliver retention, advocacy, and product feedback because they lack a clear purpose, platform fit, onboarding flows, engagement programming, and measurable success criteria; this Skill provides a repeatable, strategic approach to avoid ghost towns and scale member-led ecosystems.

Core Features & Use Cases

• Strategic Planning: One-line community promise, target member personas, SOSTAC-aligned community strategy documents and launch timelines.
• Platform Selection & Setup: Decision framework and platform matrices for Discord, Slack, Circle, Skool, Facebook Groups, Reddit, and self-hosted forums with channel/space and role recommendations.
• Launch & Growth Playbooks: Founding member recruitment, 100-day playbook, soft-launch procedures, and public launch week plans.
• Engagement & Programming: Onboarding sequences, weekly/monthly rhythms, challenges, AMAs, events, recognition programs, and gamification frameworks.
• Moderation & Safety: Published guidelines, escalation ladders, moderator training, AI moderation recommendations, and conflict resolution workflows.
• Measurement & Reporting: Benchmarks, community health scoring, weekly dashboards, business impact metrics, and templated reports saved to brand workspaces.
• Outputs & Deliverables: Ready-to-save files (community strategy, platform setup guides, engagement calendars, moderation guidelines, launch plans) organized under ./brands/{brand-slug}/campaigns/community/.

Quick Start

Use the marketing-community skill to audit a brand workspace or live community URL and produce a launch-ready community strategy document and 30-day engagement calendar.