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marketing-analytics

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Turn marketing data into measurable impact.

Data & Analytics#analytics#dashboards#measurement#attribution#gtm#ga4
Authorgnoviawan
Version1.0.0
Installs0

System Documentation

What problem does it solve?

Marketing analytics planning and implementation often stalls at the intersection of strategy, data infrastructure, and governance. This skill provides a structured approach to designing measurement frameworks, instrumentation, dashboards, and reporting aligned with SOSTAC and brand context.

Core Features & Use Cases

  • End-to-end measurement framework design covering KPI hierarchy, event taxonomy, data sources, and privacy governance.
  • GA4/GTM configuration guidance, data layer specifications, and UTM tagging standards.
  • Dashboard planning, attribution strategy, and ROI reporting for brand-wide analytics initiatives.
  • Real-world scenario handling across blank codebases, live URLs, or local repositories.

Quick Start

Outline a starter measurement plan for a brand, map objectives to KPIs, and initiate a GA4/GTM configuration for the domain.

Dependency Matrix

Required Modules

None required

Components

Standard package

💻 Claude Code Installation

Recommended: Let Claude install automatically. Simply copy and paste the text below to Claude Code.

Please help me install this Skill:
Name: marketing-analytics
Download link: https://github.com/gnoviawan/agentic-marketing/archive/main.zip#marketing-analytics

Please download this .zip file, extract it, and install it in the .claude/skills/ directory.
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