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marketing-ads

Plan, structure, and optimize paid advertising campaigns across Google, Meta, LinkedIn, TikTok, and X.

Updated May 26, 2026
Search Tags:#audience targeting#conversion tracking#rsa#google ads#ppc#paid ads#campaign optimization
One-click install
npx skills add https://github.com/avel123111/triplanio --skill marketing-ads-avel123111
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: marketing-ads
Source: https://github.com/avel123111/triplanio/tree/main/.claude/skills/marketing-ads
Command: npx skills add https://github.com/avel123111/triplanio --skill marketing-ads-avel123111

SYSTEM DOCUMENTATION & REQUIREMENTS

💡 This Skill includes references (resource) components.

What problem does it solve? Running paid ads without a clear strategy wastes budget on wrong audiences, weak creative, and broken tracking. This Skill provides structured guidance for planning, launching, and optimizing paid advertising campaigns across major ad platforms. ## Core Features & Use Cases - Campaign Strategy & Structure: Platform selection guidance, account organization, naming conventions, and budget allocation rules for testing and scaling phases. - Audience Targeting & Retargeting: Platform-specific targeting strategies (lookalikes, custom audiences, RLSA), funnel-based retargeting windows, and exclusion lists. - Google RSA Generation: Produces compliant Responsive Search Ads with exactly 15 headlines (≤30 chars), 4 descriptions (≤90 chars), negative keywords, sitelinks, and callouts, including CFM compliance rules for Brazilian medical advertising. - Conversion Tracking Setup: Pixel installation and server-side event configuration for Google, Meta, LinkedIn, TikTok, and X. - Use Case: Ask for a Google Ads campaign for a new SaaS product and receive ad group structure, negative keywords, sitelinks, and three fully compliant RSAs ready to paste into Google Ads. ## Quick Start Ask the assistant to create a Google Ads search campaign with RSAs, negative keywords, and sitelinks for your product and landing page.

Frequently Asked Questions about marketing-ads

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I structure a Google Ads campaign with RSAs?▼

Organize ad groups by theme with target keywords and match types, then generate up to 3 RSAs per ad group. Each RSA needs exactly 15 headlines under 30 characters and 4 descriptions under 90 characters, plus negative keywords, sitelinks, and callouts.

Which ad platform should I use for B2B marketing?▼

LinkedIn is best for B2B because it supports job title, company size, seniority, and industry targeting. Google Ads captures high-intent search traffic, while Meta works better for demand generation with visual creative.

How do I set up Meta Pixel conversion tracking?▼

Install the Meta Pixel base code on every page, then fire standard events like ViewContent, Lead, and Purchase with value and currency parameters. For iOS 14+ accuracy, also configure the Conversions API server-side with a shared event_id for deduplication.

Why is my ad campaign CPA too high?▼

High CPA usually comes from landing page issues, overly broad targeting, weak creative, or low ad relevance. Check post-click conversion first, then tighten audiences, test new creative angles, and adjust bid strategy after gathering 50+ conversions.

What are the character limits for Google Responsive Search Ads?▼

Google RSAs allow up to 15 headlines at 30 characters each and 4 descriptions at 90 characters each. Path fields are limited to 15 characters each, and Google enforces a maximum of 3 RSAs per ad group.

When should I use server-side conversion tracking?▼

Use server-side tracking (Meta CAPI, TikTok Events API) when running Meta or TikTok ads, spending over $5K monthly, or targeting tech-savvy audiences with high ad-blocker usage. Google Ads alone can rely on Enhanced Conversions in most cases.

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