market-sizing

Estimate market size using TAM, SAM, and SOM with top-down and bottom-up methods.

Updated Jul 1, 2026
One-click install
npx skills add https://github.com/MilUX-Ltd/footing --skill market-sizing-milux-ltd
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: market-sizing
Source: https://github.com/MilUX-Ltd/footing/tree/main/footing/template/Skills/pm-skills/market-sizing
Command: npx skills add https://github.com/MilUX-Ltd/footing --skill market-sizing-milux-ltd

SYSTEM DOCUMENTATION & REQUIREMENTS

What problem does it solve? Sizing a market opportunity credibly is hard: teams either quote a single unsupported TAM figure or skip the analysis entirely, leaving investment cases, business cases, and market-entry decisions without defensible numbers. This Skill produces a structured TAM, SAM, and SOM estimate with cited sources and explicit assumptions. ## Core Features & Use Cases - Dual-method estimation: Builds both top-down estimates from published sector spend and bottom-up estimates from units (customers, contract value, frequency) to cross-validate results. - Contract and programme-aware sizing: Adapts TAM, SAM, and SOM for businesses selling through tenders, frameworks, and procurement rather than open-market retail, gating SAM by accreditation and SOM by route to contract. - Assumption transparency: Numbers every key assumption, rates confidence, and states how to validate the most uncertain ones. - Use Case: A founder preparing an investment case asks for the addressable market for their product; the Skill returns a market definition, sourced TAM/SAM/SOM figures, a 2-3 year projection table, growth drivers, and a confidence-rated assumption list. ## Quick Start Ask the assistant to size the market for your product or service using TAM, SAM, and SOM with both top-down and bottom-up estimates and cited sources.

Frequently Asked Questions about market-sizing

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I calculate TAM, SAM, and SOM for a business case?▼

Define the market by problem space, segment, and geography, then build a top-down estimate from total category or programme spend and a bottom-up estimate from customers, contract value, and frequency. Scope SAM by what you can serve and SOM by what is obtainable in one to three years.

What is the difference between top-down and bottom-up market sizing?▼

Top-down starts from total published sector or category spend and narrows to the relevant slice, while bottom-up builds from units such as customer counts, contract values, and purchase frequency. This Skill requires both methods so the estimates cross-validate each other.

How do I size a market for contract or tender-based sales?▼

Size against budgets and programmes rather than a generic total-addressable-market figure. Gate SAM by accreditation, certification, or framework access, and gate SOM by incumbents, the route to contract, and the gap between a pilot and an awarded ongoing budget.

Can market sizing estimates be trusted without cited sources?▼

No. This Skill requires web research for current market and category data, cites every source, labels estimates against data, and flags wide confidence intervals rather than asserting unsupported numbers.

Why can a market have a large TAM but a tiny SOM?▼

A large total market does not guarantee obtainable share. Incumbents, procurement routes, and the gap between a promising pilot and a scaled contract can restrict realistic one-to-three-year capture, and the Skill states this plainly in its output.