market-segments

Define purpose-based market segments with selection criteria, pains, fit, and competitive picture.

Updated Jul 1, 2026
One-click install
npx skills add https://github.com/MilUX-Ltd/footing --skill market-segments-milux-ltd
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: market-segments
Source: https://github.com/MilUX-Ltd/footing/tree/main/footing/template/Skills/pm-skills/market-segments
Command: npx skills add https://github.com/MilUX-Ltd/footing --skill market-segments-milux-ltd

SYSTEM DOCUMENTATION & REQUIREMENTS

What problem does it solve? Teams often segment markets by company size or sector, producing segments that do not reflect how customers actually choose products. This Skill structures market segmentation around the distinct jobs customers hire an offering for, so each segment has its own selection criteria, pains, and competitive picture. ## Core Features & Use Cases - Purpose-led segmentation: Produces 3 to 5 distinct, non-overlapping segments named for the job customers hire the offering for, not firmographics. - Per-segment characterization: Captures customer and user roles, job-to-be-done context, selection criteria with thresholds, pains, fit, and competitive picture for each segment. - Opportunity assessment: Evaluates size, trajectory, and competitive intensity per segment to support prioritization. - Use Case: A founder exploring a new market uses this Skill to identify which customer groups hire the product for different purposes, then prioritizes the segment with the strongest fit and weakest incumbents. ## Quick Start Use the market-segments skill to identify and characterize the distinct purpose-based market segments for my offering.

Frequently Asked Questions about market-segments

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I segment a market by customer needs instead of demographics?▼

Segment by purpose: identify the distinct jobs customers hire the offering for, then group customers who select on the same criteria. If two proposed segments select on the same things, merge them into one segment.

How many market segments should I define?▼

Define 3 to 5 distinct, non-overlapping segments. Each must be purpose-named, reachable, and selectable-on; drop any segment that fails these tests.

What is the difference between market segmentation and user segmentation?▼

Market segmentation covers the customer side: who hires the offering and for what purpose. User segmentation divides an existing user base by behavior. The two are companions and should produce compatible segments.

What information should each market segment include?▼

Each segment needs a purpose-led name, size and trajectory, customer and user roles, the job to be done with context and stakes, selection criteria with thresholds, pains, fit assessment, and the competitive picture.

When should I not trust a market segmentation?▼

Treat a segmentation built from thin evidence as a hypothesis and label it as such. Segments that are not distinct, reachable, or selectable-on should be dropped rather than kept for completeness.