What problem does it solve? Teams often segment markets by company size or sector, producing segments that do not reflect how customers actually choose products. This Skill structures market segmentation around the distinct jobs customers hire an offering for, so each segment has its own selection criteria, pains, and competitive picture. ## Core Features & Use Cases - Purpose-led segmentation: Produces 3 to 5 distinct, non-overlapping segments named for the job customers hire the offering for, not firmographics. - Per-segment characterization: Captures customer and user roles, job-to-be-done context, selection criteria with thresholds, pains, fit, and competitive picture for each segment. - Opportunity assessment: Evaluates size, trajectory, and competitive intensity per segment to support prioritization. - Use Case: A founder exploring a new market uses this Skill to identify which customer groups hire the product for different purposes, then prioritizes the segment with the strongest fit and weakest incumbents. ## Quick Start Use the market-segments skill to identify and characterize the distinct purpose-based market segments for my offering.