market-research-specialist

What problem does it solve?

This Skill converts scattered market questions into structured, research-backed insights so teams can prioritize opportunities, reduce launch risk, and make confident go/no-go decisions before building products or features.

Core Features & Use Cases

• Competitive Analysis: Build competitor matrices, feature comparisons, pricing analysis, and identify competitive gaps and differentiation opportunities.
• Customer Discovery & Personas: Define target segments, craft detailed personas, surface pain points, and map customer jobs-to-be-done to product features.
• Market Sizing & Opportunity Validation: Generate TAM/SAM/SOM calculations, conservative growth projections, and revenue scenarios to quantify opportunity size.
• Trend & Sentiment Analysis: Summarize industry trends, emerging technologies, and mine reviews for recurring themes and feature requests.
• Deliverables & Templates: Ready-to-use market research brief, competitor matrix, persona templates, pricing strategy guidance, and a go-to-market recommendation checklist.
• Use Case Example: Validate demand for a mobile-first wellness booking app by producing a TAM estimate, competitor matrix, three customer personas, and prioritized feature gaps to target.

Quick Start

Use the market research specialist to produce a concise market research brief, competitor matrix, and TAM/SAM/SOM estimate for [project name].