market-research

Generates competitor benchmarking matrices and market research reports for product positioning.

1|Updated Jul 18, 2025
One-click install
npx skills add https://github.com/AdelysAlberto/md-configs-and-agents --skill market-research-adelysalberto
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: market-research
Source: https://github.com/AdelysAlberto/md-configs-and-agents/tree/main/agents-opencode/skills/market-research
Command: npx skills add https://github.com/AdelysAlberto/md-configs-and-agents --skill market-research-adelysalberto

SYSTEM DOCUMENTATION & REQUIREMENTS

What problem does it solve? Product teams often make positioning decisions based on assumptions rather than evidence. This Skill structures market research into a repeatable process that maps competitor landscapes, validates user pain points, and produces actionable differentiation opportunities. ## Core Features & Use Cases - Competitor Benchmarking Matrix: Builds structured comparison tables covering value proposition, target audience, pricing, strengths, weaknesses, and market gaps across direct and indirect competitors. - Problem-Solution Validation: Applies a deductive framework to identify user pain, quantify its cost, and test solution hypotheses against existing alternatives. - Structured Research Artifact: Compiles findings into a standardized artifacts/market_research.md document with executive summary, personas, competitive landscape, and strategic recommendations. - Use Case: Before writing a PRD for a new logistics routing feature, use this Skill to benchmark existing route-planning tools, validate courier pain points, and define a defensible unique value proposition. ## Quick Start Research the competitive landscape for my route optimization app and produce a market research report with a feature parity matrix and differentiation recommendations.

Frequently Asked Questions about market-research

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I do competitor analysis for a new product feature?▼

Build a benchmarking matrix comparing direct and indirect competitors across value proposition, target audience, pricing model, strengths, weaknesses, and market gaps. Ground every claim in verifiable documentation or live product testing rather than assumptions.

How to validate user pain points before building a product?▼

Identify the friction users face today, the workarounds they hack together, and the tangible cost in time or money. Then define the minimal feature solving most of that pain and explain why existing solutions failed to address it.

What should a market research document include?▼

A market research document should include an executive summary, target audience personas, a competitive landscape with feature parity matrix, key differentiators and unique value proposition, and strategic recommendations feeding into the PRD.

What is the difference between direct and indirect competitors?▼

Direct competitors solve the same problem with a similar product, while indirect competitors solve it through alternative means such as spreadsheets or manual workarounds. Both belong in the benchmarking matrix since users choose between all of them.

When is competitor benchmarking not enough for product decisions?▼

Benchmarking alone cannot confirm demand or willingness to pay. Combine it with direct user interviews, usage data, and pain validation to ensure identified market gaps reflect real problems rather than assumed ones.