market-analysis

Analyze market size, segments, demand, and trends to produce structured market assessment reports.

1|Updated Jul 3, 2026
One-click install
npx skills add https://github.com/nejcm/agents --skill market-analysis-nejcm
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: market-analysis
Source: https://github.com/nejcm/agents/tree/main/skills/market-analysis
Command: npx skills add https://github.com/nejcm/agents --skill market-analysis-nejcm

SYSTEM DOCUMENTATION & REQUIREMENTS

What problem does it solve? Answering questions about market size, growth, and whether a market is worth entering often produces vague guesses or unsourced numbers. This Skill provides a disciplined workflow for building decision-useful market analyses with quantified estimates, explicit assumptions, and cited sources. ## Core Features & Use Cases - Market Sizing: Build TAM/SAM/SOM estimates using bottom-up models (customers, penetration, frequency, price) cross-checked against top-down figures, with formulas, ranges, and sensitivity shown. - Segmentation and Demand Analysis: Segment customers by needs, behavior, and willingness to pay, then evaluate demand signals like existing spend, adoption, retention, and competitor growth. - Structured Reporting: Produce a report covering executive conclusion, methodology, size and growth, segments, competitive context, risks, and a recommended validation step. - Use Case: A founder evaluating a new SaaS idea asks whether the market is worth entering; the Skill sizes the opportunity, maps the value chain, identifies white spaces, and proposes the smallest test to validate the biggest assumption. ## Quick Start Analyze the market for B2B expense management software in Western Europe, including TAM/SAM/SOM estimates, key segments, and whether it is worth entering.

Frequently Asked Questions about market-analysis

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I estimate TAM, SAM, and SOM for a new product?▼

Build a bottom-up model using customer counts, penetration rates, purchase frequency, and price, then cross-check with top-down industry figures. Show formulas, input ranges, and sensitivity, and explain differences between the two estimates rather than averaging them.

How to analyze whether a market is worth entering?▼

Define the product, customer, geography, and decision first, then size the opportunity, map the value chain and competitors, evaluate demand signals, and identify entry barriers. Conclude with the smallest test that validates the biggest assumption and a success metric.

What demand signals indicate a real market opportunity?▼

Useful demand signals include existing spend on alternatives, search or usage behavior, customer complaints, adoption and retention rates, willingness to pay, and competitor growth. Each signal should be tied to observable evidence rather than speculation.

When should I use competitive-intelligence instead of market-analysis?▼

Use market-analysis for questions about market size, segments, demand, growth, pricing, and entry decisions. When the question focuses on named competitors and their specific strategies or positioning, the competitive-intelligence skill is the appropriate choice.

What are the limitations of top-down market sizing?▼

Top-down estimates rely on broad industry figures that may not match your specific product, geography, or customer definition. They work best as a cross-check against bottom-up models, and discrepancies should be explained rather than silently averaged.