marca:naming

Generate and validate brand names using Marty Neumeier frameworks.

Updated Apr 9, 2026
One-click install
npx skills add https://github.com/eusouwillnunes/sistema-maestro --skill marca-naming
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: marca:naming
Source: https://github.com/eusouwillnunes/sistema-maestro/tree/main/skills/marca/naming
Command: npx skills add https://github.com/eusouwillnunes/sistema-maestro --skill marca-naming

SYSTEM DOCUMENTATION & REQUIREMENTS

What problem does it solve?

Helps teams and founders create, evaluate, and validate brand names using a structured, strategic process based on Marty Neumeier frameworks. Reduces wasted creative work by enforcing identity alignment, legal and market viability checks, and real-world usability testing so names are memorable, pronounceable, extensible, and protectable.

Core Features & Use Cases

  • Framework-driven generation: Guided use of Taxonomy, Layered Generation, and archetype alignment to produce focused candidate lists (15–20+).
  • Rigorous filtering: Applies a 7-criteria Naming Test and a Stress Test across seven everyday phrases to discard weak options.
  • Practical validation: Checks domain and social handle considerations, trademark (INPI) guidance, and cultural/linguistic negative-connotation screening before final shortlist.
  • Workflow & checklist: Step-by-step flow that enforces prerequisites (identity and positioning), user direction on name types, scoring, and delivering a 3–5 name shortlist with rationale.
  • Use case examples: Naming a startup, renaming a product line, validating candidate names for international expansion.

Quick Start

Generate 20 candidate brand names for a premium B2B analytics startup in financial services, prioritize Invented and Evocative types, align to the Sage archetype, and return a scored shortlist of 3–5 names with domain and trademark checks.

Frequently Asked Questions about marca:naming

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I generate strategic brand names for a startup?▼

To generate strategic brand names, apply structured frameworks like Taxonomy and Layered Generation to produce 15–20 candidates, then filter them through a 7-criteria Naming Test to ensure they are memorable, defensible, and aligned with your brand identity.

What is the 7-criteria Naming Test for evaluating brand names?▼

The 7-criteria Naming Test evaluates brand name candidates by scoring them on memorability, pronounceability, extensibility, and protectability, requiring a minimum 5/7 score to advance to the final shortlist.

How do I validate trademark and domain availability for a product name?▼

Validate trademark and domain availability by running practical checks during the final shortlist phase, which surfaces domain availability, social handle viability, and INPI trademark guidance before final selection.

Can I use Marty Neumeier methods for renaming a product line?▼

Yes, Marty Neumeier methods support renaming product lines by applying archetype alignment, stress testing across everyday phrases, and cultural negative-connotation screening to ensure the new name is extensible and market-ready.

What do I need to prepare before starting the brand naming process?▼

Before starting the brand naming process, prepare your brand identity and positioning prerequisites, which enforce identity alignment and ensure generated candidates match your strategic direction.