linkedin-ads-targeting

What problem does it solve?

This Skill helps B2B advertisers navigate the complexities of LinkedIn Ads targeting to reach the right professionals and accounts, optimizing ad spend and lead generation.

Core Features & Use Cases

• B2B Audience Building: Target by job title, function, seniority, company size, industry, and skills.
• Account-Based Marketing (ABM): Upload company lists for precise targeting of key accounts.
• Lead Gen Form Optimization: Streamline form design and field selection for higher conversion rates.
• Use Case: You need to create a highly specific audience for a new SaaS product targeting VPs of Marketing in mid-sized tech companies in the US. This Skill will guide you through selecting the correct targeting dimensions and audience size.

Quick Start

Build a LinkedIn Ads audience targeting Marketing Directors and VPs in companies with 200-5000 employees in the United States.