lifecycle-model-framework

What problem does it solve?

This Skill provides a comprehensive framework for defining and managing customer lifecycle stages, from initial lead qualification through to retention and expansion, ensuring consistent understanding and action across sales, marketing, and customer success teams.

Core Features & Use Cases

• Lifecycle Stage Definitions: Outlines clear criteria for stages like Subscriber, Lead, MQL, SAL, SQL, Opportunity, Customer, and Evangelist.
• Qualification Frameworks: Details ICP-based qualification layers (Firmographics, Technographics, Behavioral, Psychographics) and the BANT framework.
• Automation & Workflow: Provides rules for stage transitions, lead aging, recycling, and ownership handoffs.
• Customer Health & Expansion: Includes models for customer health scoring and triggers for upsell/cross-sell opportunities.
• Use Case: A startup can use this framework to establish its initial sales and marketing funnel, ensuring SDRs and AEs know exactly when and how to qualify leads, and how to track customer progression post-sale.

Quick Start

Use the lifecycle-model-framework skill to define the criteria for an MQL.