What problem does it solve? Deciding what content to give away in exchange for email addresses is hard: the wrong format wastes effort, the wrong gating kills conversions, and without a distribution plan even great assets go unnoticed. This Skill guides you through planning lead magnets that capture qualified leads and lead naturally toward product adoption. ## Core Features & Use Cases - Format & Topic Selection: Choose from checklists, cheat sheets, templates, ebooks, quizzes, webinars, and more, matched to buyer stage (awareness, consideration, decision) with effort estimates. - Gating & Capture Strategy: Decide full vs. partial gating, form fields, landing page structure, and delivery method (instant download, email, drip). - Distribution & Measurement Plans: Get promotion channel recommendations (blog CTAs, content upgrades, popups, paid ads, partner co-promotion) plus KPI benchmarks and A/B testing ideas. - Use Case: A SaaS founder wants to grow their email list. The Skill recommends a comparison spreadsheet template for consideration-stage leads, outlines the landing page, suggests email-only gating, and provides conversion benchmarks of 25-45% for template formats. ## Quick Start Ask the assistant to plan a lead magnet for your product, including the best format, gating approach, landing page structure, and promotion channels for your target audience.
