What problem does it solve? Events consume significant marketing budget, yet unqualified or untracked leads destroy attribution and sales follow-up quality. This Skill structures the entire lead capture process so every potential buyer at an event is captured, qualified, and routed correctly. ## Core Features & Use Cases - Qualification Criteria Definition: Establishes minimum ICP-based qualification rules and disqualifying signals before any lead is captured. - Badge Scanning and Form Design: Configures badge scanner qualifying questions for in-person events and progressive-profiling registration forms for webinars and virtual events. - Lead Routing and CRM Integration: Defines tiered routing rules (hot, warm, cool, disqualified) with CRM tagging, enrichment, and post-event data hygiene steps. - Use Case: Before a trade show, use this Skill to produce a complete lead capture checklist covering pre-event setup, during-event scanning discipline, and post-event routing within 24 hours. ## Quick Start Use the lead-capture skill to design the lead capture system and checklist for our upcoming booth at the SaaStr conference.