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tamarin-vanreenen
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launch-strategy

Plan phased product launches using the ORB framework and five-phase approach.

Updated Apr 11, 2026
Search Tags:#marketing#go-to-market#launch#waitlist#product-hunt#ORB framework
One-click install
npx skills add https://github.com/tamarin-vanreenen/marketingskills --skill launch-strategy-tamarin-vanreenen
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: launch-strategy
Source: https://github.com/tamarin-vanreenen/marketingskills/tree/main/skills/launch-strategy
Command: npx skills add https://github.com/tamarin-vanreenen/marketingskills --skill launch-strategy-tamarin-vanreenen

SYSTEM DOCUMENTATION & REQUIREMENTS

What problem does it solve?

Plan, coordinate, and execute phased product launches and feature announcements to maximize momentum and adoption.

Core Features & Use Cases

  • ORB Framework: Structure launches across Owned, Rented, and Borrowed channels to align goals and resources.
  • Five-Phase Launch Approach: Guidance from internal prep to full launch with actionable tasks.
  • Product Hunt & post-launch strategy: Advice for high-visibility placements, and post-launch momentum.
  • Launch Checklist & templates: Checklists, templates, and prompts for teams to stay aligned.

Quick Start

Provide your launch context (audience size, channels, and timeline) and I will generate a tailored 5-phase plan using the ORB framework.

Frequently Asked Questions about launch-strategy

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I plan a go-to-market launch for a new SaaS feature?▼

To plan a go-to-market launch, structure your strategy across owned, rented, and borrowed channels using the ORB framework, then execute a phased approach from internal preparation through full release to maximize adoption.

What is the ORB framework for product launches?▼

The ORB framework structures product launches across Owned, Rented, and Borrowed channels, helping SaaS teams align launch goals and coordinate marketing resources effectively across different media types.

How do I run a waitlist-driven campaign for a product launch?▼

Run a waitlist-driven campaign by applying a five-phase launch approach that guides your team from internal preparation to full launch, coordinating announcements across multiple channels to sustain momentum.

What's the best way to execute a Product Hunt launch and maintain post-launch momentum?▼

Execute a Product Hunt launch by integrating it into your phased release schedule, then apply specific post-launch tactics and checklists to maintain visibility and adoption after the initial announcement spike.

Can I coordinate feature announcements across multiple channels using a launch checklist?▼

Yes, you can coordinate feature announcements by generating tailored checklists and templates that align your team across a five-phase launch, covering owned, rented, and borrowed channels for maximum impact.

Do I need a large marketing team to use a phased launch strategy?▼

No, a phased launch strategy scales to your context by tailoring the five-phase plan to your specific audience size, available channels, and timeline, ensuring alignment regardless of team scale.

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