launch-strategy

Plan product launches using the ORB framework across five phases.

Updated Apr 8, 2026
One-click install
npx skills add https://github.com/SlevoDev/s-tag --skill launch-strategy-slevodev
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: launch-strategy
Source: https://github.com/SlevoDev/s-tag/tree/main/.claude/skills/launch-strategy
Command: npx skills add https://github.com/SlevoDev/s-tag --skill launch-strategy-slevodev

SYSTEM DOCUMENTATION & REQUIREMENTS

What problem does it solve?

Planning and executing product launches, feature announcements, and go-to-market campaigns with a structured framework to maximize owned-channel impact and minimize missteps.

Core Features & Use Cases

  • ORB Framework: structure launches across Owned, Rented, and Borrowed channels.
  • Five-Phase Launch Approach: Internal Launch, Alpha, Beta, Early Access, Full Launch.
  • Product Hunt strategy, post-launch optimization, and ongoing update planning.
  • Launch checklist templates and recovery playbooks.

Quick Start

Draft a 6-week launch plan for a new B2B SaaS feature mapped to Owned, Rented, and Borrowed channels.

Frequently Asked Questions about launch-strategy

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
What is the ORB framework for product launch planning?▼

The ORB framework structures product launch planning across Owned, Rented, and Borrowed channels to maximize owned-channel impact. It organizes go-to-market campaigns by categorizing distribution channels for comprehensive marketing coverage.

How do I plan a B2B SaaS feature launch using a phased approach?▼

You can plan a B2B SaaS feature launch using a structured five-phase approach: Internal Launch, Alpha, Beta, Early Access, and Full Launch. This framework sequences your rollout to build momentum and capture audience feedback before full deployment.

Can I use this to create a 6-week go-to-market campaign timeline?▼

Yes, you can draft a 6-week launch plan for a go-to-market campaign mapped across Owned, Rented, and Borrowed channels. The framework generates structured timelines for feature announcements and channel-specific marketing activities.

Does this include a strategy for Product Hunt launches?▼

Yes, the launch strategy includes a dedicated Product Hunt strategy alongside post-launch optimization and ongoing update planning. It provides documented templates and launch checklists to coordinate campaigns effectively.

What is the best way to optimize a product launch after the initial release?▼

The best way to optimize a product launch after release is to apply post-launch optimization and ongoing update planning. The framework provides recovery playbooks and checklists to sustain momentum and address issues across defined audiences.