launch-strategy

Use a five-phase approach: Internal testing, Alpha with a landing page and early access signups, Beta with teaser marketing, Early Access with throttled invites, then Full Launch across all channels. Each phase has specific goals and actions to build momentum.

Build relationships with supporters beforehand, optimize your listing with a clear tagline, polished visuals, and a demo video. On launch day, respond to every comment and direct traffic to your site to capture email signups.

ORB stands for Owned, Rented, and Borrowed channels. Owned channels like email and blogs compound over time, rented channels like social media provide speed, and borrowed channels like podcasts and influencers give instant credibility.

Yes, a waitlist builds demand and exclusivity during Alpha and Beta phases. It lets you throttle access, gather feedback from engaged users, and create FOMO that drives word-of-mouth before the full launch.

Set up onboarding email sequences, include the announcement in roundup emails, publish competitor comparison pages, and create interactive demos. Stagger future feature announcements to sustain ongoing engagement.