launch-strategy

Use a five-phase approach: internal launch, alpha, beta, early access, then full launch. Each phase has specific actions like building a waitlist, throttling invites, and coordinating announcement channels with owners and dates.

ORB stands for Owned, Rented, and Borrowed channels. Owned channels like email lists compound over time, rented channels like social media provide speed, and borrowed channels like podcasts and influencers give instant credibility.

Build relationships with supporters and communities before launch day, optimize your listing with a clear tagline and demo video, and treat launch day as an all-day engagement event. Follow up afterward to convert traffic into email signups.

The Python script scores a JSON checklist across product, marketing, and technical categories using weighted item statuses. It outputs a 0-100 score per category, flags blockers, and gives a launch decision recommendation.

No, the script uses only the Python standard library with no pip installs required. Run it with python3 and optionally pass a custom checklist JSON file or export the default template.

Set up onboarding email sequences, publish competitor comparison pages, include the announcement in roundup emails, and create an interactive demo. Stagger future feature announcements to sustain engagement over time.