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raheelroy
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Website𝕏@cyclo_brainGitHub

launch-strategy

Plans phased product launches using the ORB channel framework and five-phase rollout model.

1|Updated Apr 3, 2026
Search Tags:#product launch#go-to-market#marketing strategy#launch checklist#waitlist#product hunt#beta launch
One-click install
npx skills add https://github.com/raheelroy/cyclobrain --skill launch-strategy-raheelroy
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: launch-strategy
Source: https://github.com/raheelroy/cyclobrain/tree/main/.claude/skills/launch-strategy
Command: npx skills add https://github.com/raheelroy/cyclobrain --skill launch-strategy-raheelroy

SYSTEM DOCUMENTATION & REQUIREMENTS

What problem does it solve? Launching a product or feature without a structured plan leads to missed audiences, wasted momentum, and one-day spikes that fade. This Skill provides a complete launch planning framework covering channel strategy, phased rollouts, Product Hunt execution, and post-launch momentum. ## Core Features & Use Cases - ORB Channel Framework: Structures launch marketing across Owned, Rented, and Borrowed channels so visibility converts into lasting audience relationships. - Five-Phase Launch Approach: Guides rollouts from internal testing through alpha, beta, early access, and full public launch with concrete actions per phase. - Product Hunt Playbook: Provides pre-launch, launch-day, and post-launch tactics with real case studies like SavvyCal and Reform. - Use Case: A SaaS founder preparing to ship a major feature uses this Skill to build a waitlist, stagger beta invites, prepare a Product Hunt listing, and set up post-launch onboarding emails. ## Quick Start Help me plan a launch strategy for my new SaaS feature, including a beta phase and a Product Hunt launch.

Frequently Asked Questions about launch-strategy

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I plan a product launch for a SaaS feature?▼

Use a five-phase approach: internal testing, alpha with a landing page and early access signup, beta with teasers and influencer outreach, early access with throttled invites, then full launch across all channels. Each phase builds momentum toward general availability.

How to launch successfully on Product Hunt?▼

Build relationships with supporters before launch day, optimize your listing with a clear tagline and demo video, and engage in communities beforehand. On launch day, respond to every comment and direct traffic back to your site to capture email signups.

What is the ORB framework for launch marketing?▼

ORB stands for Owned, Rented, and Borrowed channels. Owned channels like email lists compound over time, rented channels like social media provide speed, and borrowed channels like podcasts and influencers give instant credibility. Everything should funnel back to owned channels.

Should I use a waitlist or open signups at launch?▼

A waitlist works best during alpha and beta phases to control scale and build exclusivity, as Superhuman demonstrated with invite-only onboarding. Shift to open self-serve signups at full launch once onboarding and infrastructure are validated.

What are the limitations of a Product Hunt launch?▼

Product Hunt is highly competitive, produces short-lived traffic spikes, and requires significant pre-launch preparation to rank well. It works best as one touchpoint in a broader launch strategy, not as the entire plan.

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