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launch-strategy

Plans product launches using the ORB channel framework and five-phase timeline.

31|5|Updated Mar 12, 2026
Search Tags:#go-to-market#launch checklist#launch plan#channel strategy#gtm#product hunt#feature announcement
One-click install
npx skills add https://github.com/MoizIbnYousaf/marketing-cli --skill launch-strategy-moizibnyousaf
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: launch-strategy
Source: https://github.com/MoizIbnYousaf/marketing-cli/tree/main/skills/launch-strategy
Command: npx skills add https://github.com/MoizIbnYousaf/marketing-cli --skill launch-strategy-moizibnyousaf

SYSTEM DOCUMENTATION & REQUIREMENTS

💡 This Skill includes references (resource) components.

What problem does it solve? Teams shipping products or features often lack a structured go-to-market plan, resulting in scattered channel efforts, missed pre-launch preparation, and launches that fail to convert attention into users. ## Core Features & Use Cases - Launch Classification and Planning: Classifies the launch type (new product, major feature, minor update) and produces a tailored plan written to marketing/launch/plan.md with positioning, channel strategy, timeline, and success metrics. - ORB Channel Framework: Structures distribution across Owned, Rented, and Borrowed channels with an audience-size prioritization matrix. - Five-Phase Timeline and Checklists: Provides week-by-week timelines and a comprehensive pre-flight checklist via reference files, plus Product Hunt launch tactics and post-launch recovery guidance. - Use Case: A B2B SaaS team with 500 email subscribers planning a launch in 6 weeks gets a phased plan mapping owned email, rented social, and borrowed partner channels to their timeline, plus a tailored launch-day checklist. ## Quick Start Ask the agent to plan a launch for your product or feature, for example: "Help me plan the launch of our new design review tool in 6 weeks."

Frequently Asked Questions about launch-strategy

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I plan a product launch with a small audience?▼

Focus on owned channels first when your audience is under 1,000 people, such as an email list or blog, before spending effort on reach. The ORB prioritization matrix recommends adding rented channels at 1K-10K and borrowed channels like partnerships above 10K.

How to launch on Product Hunt for the first time?▼

Prepare 2-4 weeks ahead by optimizing your tagline, visuals, and demo video, and by building relationships with supporters. On launch day, respond to every comment in real time and direct traffic back to your site to capture email signups.

What is the difference between launch-strategy and startup-launcher?▼

launch-strategy produces the strategic plan: phased timeline, channel strategy, messaging, and positioning. startup-launcher handles operational execution like directory submissions and launch day platform ops. Use launch-strategy when you need a plan first.

How should I announce a major feature update versus a full product launch?▼

Major feature updates use an abbreviated timeline targeting your existing user base plus expansion channels: announcement email, blog post, social push, and in-app notification. Minor updates only need a changelog entry, not a full campaign.

What should I do if my launch underperforms?▼

Diagnose the failure point: high traffic with low signups indicates a weak landing page, while low traffic indicates distribution gaps. Analyze which channels produced your signups, double down on those, and follow a 30-day recovery plan iterating on messaging.

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