launch-strategy

Plan and execute multi-channel product launches using a five-phase framework.

1|Updated Apr 4, 2026
One-click install
npx skills add https://github.com/m0at/claudemd --skill launch-strategy-m0at
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: launch-strategy
Source: https://github.com/m0at/claudemd/tree/main/skills/launch-strategy
Command: npx skills add https://github.com/m0at/claudemd --skill launch-strategy-m0at

SYSTEM DOCUMENTATION & REQUIREMENTS

What problem does it solve?

Planning and executing product launches across multiple channels is complex and time-consuming. This Skill provides a repeatable framework to coordinate messaging, assets, and timing so launches consistently gain momentum and attention.

Core Features & Use Cases

  • ORB Framework: Structure launches across three channel types (owned, rented, borrowed) with a focus on owned channels.
  • Five-Phase Launch Approach: Internal launch, alpha, beta, early access, and full launch with defined actions and goals.
  • Product Hunt Launch Strategy: Preparation, engagement on launch day, and post-launch follow-up to convert traffic into owned relationships.
  • Post-Launch Product Marketing: Automated onboarding, momentum maintenance, and updated messaging after launch.
  • Ongoing Launch Strategy: Prioritize updates by impact (major, medium, minor) and space out announcements.
  • Launch Checklist: Pre-launch, launch day, and post-launch items to track progress.

Quick Start

Define your launch goals, select 1–2 owned channels, identify borrowed and rented channels, and map a 5-phase rollout with clear milestones.

Frequently Asked Questions about launch-strategy

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I plan a multi-channel product launch to build momentum?▼

Plan a multi-channel product launch by applying a five-phase framework—internal launch, alpha, beta, early access, and full launch—coordinating cross-team assets and timing across owned, rented, and borrowed channels to build consistent momentum.

What is the ORB framework for go-to-market channel strategy?▼

The ORB framework structures go-to-market channel strategy by categorizing distribution into owned, rented, and borrowed channels, prioritizing owned channels to maintain control over audience relationships during a product launch.

How do I execute a Product Hunt launch strategy for a SaaS product?▼

Execute a Product Hunt launch strategy through pre-launch preparation, active engagement on launch day, and post-launch follow-up designed to convert incoming platform traffic into owned audience relationships.

What's the best way to manage ongoing feature announcements after launch?▼

Manage ongoing feature announcements by prioritizing updates into major, medium, and minor impact categories, then spacing out releases to maintain post-launch product marketing momentum without overwhelming your audience.

What launch assets do I need for a phased SaaS rollout?▼

A phased SaaS rollout requires cross-team coordination and specific launch assets including landing pages, waitlists, demos, and messaging templates to ensure consistent momentum across each of the five phases.

Can I use a launch checklist to track pre-launch, launch day, and post-launch tasks?▼

Yes, you can use a launch checklist to track progress across pre-launch, launch day, and post-launch items, ensuring all cross-team coordination and channel strategy tasks are completed for a successful release.