What problem does it solve? Launching a SaaS product or feature often becomes a one-time event that fizzles out quickly. This Skill turns launches into a repeatable, phased motion that builds momentum, captures attention across channels, and converts interest into users. ## Core Features & Use Cases - ORB Channel Framework: Structure launch marketing across Owned (email, blog, community), Rented (social, marketplaces), and Borrowed (guest content, influencers) channels, funneling everything back to owned assets. - Five-Phase Launch Plan: Step-by-step guidance from internal testing through alpha, beta, early access, and full launch, with concrete actions and goals per phase. - Product Hunt Playbook: Pre-launch preparation, launch-day engagement tactics, and post-launch follow-up, backed by real case studies like SavvyCal and Reform. - Use Case: You are releasing a major new feature. Use this Skill to sequence teaser content, throttle early access invites, coordinate a Product Hunt listing, and set up post-launch onboarding emails. ## Quick Start Ask the agent to build a launch plan for your upcoming feature release, including channel strategy, phased rollout, and a launch-day checklist.
