launch-playbook
CommunityExecute product launches flawlessly.
Marketing & Sales#product launch#go-to-market#product marketing#launch plan#campaign management#marketing execution
Authorbrainbytes-dev
Version1.0.0
Installs0
System Documentation
What problem does it solve?
This Skill provides a comprehensive, step-by-step playbook to manage the tactical execution of product launches, ensuring all phases from pre-launch to post-launch are covered.
Core Features & Use Cases
- Phased Planning: Detailed checklists and timelines for pre-launch (T-30 to T-1), launch day, and post-launch (T+1 to T+30).
- Cross-Functional Coordination: Guides for enabling sales, support, and success teams, and ensuring alignment.
- Content & Communication Templates: Pre-written templates for internal announcements, customer emails, blog posts, and social media.
- Monitoring & Retrospective: Frameworks for launch day monitoring and post-launch performance analysis and retrospectives.
- Use Case: A startup is launching a new SaaS feature. This Skill will guide the marketing and product teams through creating all necessary assets, coordinating internal teams, executing the launch day plan, and analyzing the results.
Quick Start
Use the launch-playbook skill to generate a detailed hour-by-hour plan for a Tier 1 product launch.
Dependency Matrix
Required Modules
None requiredComponents
references
💻 Claude Code Installation
Recommended: Let Claude install automatically. Simply copy and paste the text below to Claude Code.
Please help me install this Skill: Name: launch-playbook Download link: https://github.com/brainbytes-dev/everything-claude-marketing/archive/main.zip#launch-playbook Please download this .zip file, extract it, and install it in the .claude/skills/ directory.
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