launch

Plan product launches and feature announcements using phased go-to-market frameworks.

Updated Jun 3, 2026
One-click install
npx skills add https://github.com/MohmmedKudmani/mk-ai-os --skill launch-mohmmedkudmani
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: launch
Source: https://github.com/MohmmedKudmani/mk-ai-os/tree/main/.opencode/skills/marketing/sales-gtm/launch
Command: npx skills add https://github.com/MohmmedKudmani/mk-ai-os --skill launch-mohmmedkudmani

SYSTEM DOCUMENTATION & REQUIREMENTS

What problem does it solve? Launching a product or feature without a structured plan leads to missed audiences, weak momentum, and wasted effort. This Skill provides a complete launch strategy framework covering channel selection, phased rollouts, Product Hunt execution, and post-launch follow-through. ## Core Features & Use Cases - ORB Channel Framework: Organize launch marketing across Owned (email, blog, community), Rented (social, marketplaces), and Borrowed (podcasts, influencers, partnerships) channels. - Five-Phase Launch Approach: Structure rollouts from Internal and Alpha through Beta, Early Access, and Full Launch with concrete actions per phase. - Product Hunt Playbook: Prepare listings, engage on launch day, and convert traffic into owned audience relationships. - Use Case: A B2B SaaS team with 500 email subscribers planning a launch in 6 weeks gets a phased timeline, channel-specific tactics, and a launch day checklist tailored to their audience size. ## Quick Start Ask the assistant to plan a launch for your product or feature, including your timeline, current audience size, and available channels.

Frequently Asked Questions about launch

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I plan a product launch for a SaaS product?▼

Use the five-phase launch approach: Internal testing, Alpha with early access signups, Beta with teasers, Early Access with throttled invites, then Full Launch. Map tactics to your owned, rented, and borrowed channels based on audience size.

How do I launch on Product Hunt successfully?▼

Prepare 2-4 weeks ahead by optimizing your tagline, visuals, and demo video, and building supporter relationships. On launch day, respond to every comment and direct traffic to your site to capture email signups.

How should I announce a new feature versus a full product launch?▼

Use the update priority matrix: major features get a full multi-channel campaign, medium updates get targeted emails and in-app banners, and minor fixes go in the changelog. Scale tactics to the update's significance.

What can I do if my product launch flopped?▼

Diagnose whether the cause was insufficient pre-launch audience building, wrong channels, or weak messaging. Then analyze which channels produced your signups, double down on those, and run a 30-day recovery plan with new distribution tactics.

How do I launch a product with no existing audience?▼

Focus on borrowed channels: podcast guest spots, influencer partnerships, co-marketing with complementary tools, and community engagement. Start these relationships well before launch day since borrowed audiences take time to build.