What problem does it solve? Writing customer-facing launch copy for a new feature is slow and error-prone: claims get invented, messaging centers the company instead of the customer, and format limits (character counts, word counts) get missed. This Skill produces a complete, source-grounded launch kit so every claim traces back to a real repo file. ## Core Features & Use Cases - Four-part launch kit: Generates an announcement blurb, customer email, in-app banner, and social post, or any single output on request. - Three-layer framework stack: Applies April Dunford positioning for grounding, StoryBrand SB7 for narrative structure, and the SUCCESs checklist as a quality gate with pass/fail scoring. - Source-grounded claims: Every number and persona claim must cite a repo file (PRDs, release notes, competitive analysis, personas, user feedback), with a mechanical format gate using word/character counts. - Use Case: A PM shipping Smart Summaries v2.4 asks for a launch kit; the Skill reads the PRD and release notes, builds a positioning block, drafts all four outputs with the customer as hero, verifies character limits, and writes a scored kit to outputs/. ## Quick Start Ask the assistant to create a launch kit for a feature documented in the repo, for example: generate the launch announcement kit for the Smart Follow-Up feature.
