launch-analytics

Configures analytics tracking and attribution for product launches and campaigns.

4|3|Updated Mar 15, 2026
One-click install
npx skills add https://github.com/ulpi-io/skills --skill launch-analytics
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: launch-analytics
Source: https://github.com/ulpi-io/skills/tree/main/launch-analytics
Command: npx skills add https://github.com/ulpi-io/skills --skill launch-analytics

SYSTEM DOCUMENTATION & REQUIREMENTS

💡 This Skill includes references (resource) components.

What problem does it solve?

This skill prevents launch traffic from becoming an unmeasurable vanity spike by connecting every launch link to a consistent attribution scheme and tracking the funnel through signup and activation.

Core Features & Use Cases

  • UTM Attribution: Defines a lowercase, consistent UTM convention and creates a tagged-link map for listings, comments, email, social posts, and community outreach.
  • Conversion Funnel Tracking: Maps visits, signups, and product activation to GA4 or the project's existing analytics platform, while avoiding duplicate instrumentation.
  • Validation and Reporting: Provides consent-aware wiring guidance, DebugView or Realtime validation steps, and a read-out plan for durable outcomes by source.
  • Use Case: For a Product Hunt launch, generate distinct links for the listing, maker comment, launch email, and social posts, then measure which sources produce signups and activated users.

Quick Start

Use the launch-analytics skill to instrument attribution and signup-to-activation tracking for our Product Hunt launch using the existing analytics stack.

Frequently Asked Questions about launch-analytics

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I set up UTM tracking for a Product Hunt launch?▼

Set up UTM tracking for a Product Hunt launch by applying a consistent lowercase UTM convention to generate distinct tagged links for listings, maker comments, emails, and social posts. This connects launch traffic to a measurable attribution scheme.

How do I track the signup to activation conversion funnel in GA4?▼

Track the signup to activation conversion funnel in GA4 by mapping visits, signups, and product activation events. Apply consent-aware event wiring and validate tracking using GA4 DebugView or Realtime reports to prevent duplicate instrumentation.

Can I use Plausible or PostHog for launch attribution instead of GA4?▼

Yes, you can use Plausible, Fathom, or PostHog for launch attribution. The workflow applies to existing analytics stacks by mapping the signup-to-activation funnel and ensuring consistent lowercase UTMs across all platform launches and outreach campaigns.

What's the best way to prevent duplicate instrumentation when tracking launch traffic?▼

Prevent duplicate instrumentation when tracking launch traffic by applying a consistent attribution scheme that maps visits, signups, and activations to a single analytics platform. Validate event wiring using DebugView or Realtime reports before launching campaigns.

How do I validate campaign measurement links before a platform launch?▼

Validate campaign measurement links before a platform launch by using GA4 DebugView or Realtime validation steps. Confirm consent-aware event wiring is active and ensure no PII is collected in the signup-to-activation tracking flow.

Why does my launch traffic show up as an unmeasurable vanity spike in analytics?▼

Launch traffic shows up as an unmeasurable vanity spike when links lack consistent lowercase UTM parameters. Fix this by creating a tagged-link map for all outreach channels and mapping the signup-to-activation funnel to your analytics platform.