keyword-research

Provide a seed keyword, topic, or niche as input, and the workflow expands it into candidate keywords, then scores them by search volume, competition, intent, and business relevance. The output is a prioritized list of keyword opportunities grouped into topic clusters.

Keyword research is seed-driven discovery of new keyword opportunities and topic clusters. Content planning builds a dated editorial calendar from your own Search Console data. Use keyword research first to find opportunities, then a content planner to schedule them.

Keywords are evaluated against four signals: search volume, ranking competition, search intent, and relevance to your business. High-value opportunities combine meaningful volume with achievable difficulty and strong alignment with your offering.

Yes. The workflow covers both traditional SEO and GEO (generative engine optimization) content strategies, identifying terms and topic clusters that help content surface in search engines and AI-generated answers.

Avoid it when you already have performance data and need a scheduling plan instead of new ideas. If your goal is building a dated editorial calendar from existing Search Console data, use a content-planner workflow instead.