keyword-research

Provide a seed topic, target audience, and business goal, then follow the eight-phase workflow: scope, discover seed terms, expand with modifiers and long-tail patterns, classify by intent, score difficulty, flag GEO-friendly queries, cluster into topic hubs, and deliver a prioritized report.

Opportunity equals search volume multiplied by intent value, divided by keyword difficulty. Intent value is 1 for informational and navigational, 2 for commercial, and 3 for transactional keywords, so high-volume low-difficulty commercial terms rank highest.

The four primary intent types are informational, navigational, commercial, and transactional. Each maps to signal words, content formats, funnel stages, and conversion expectations, and mixed-intent queries should be verified against the live SERP.

Yes. Without connected SEO tools, the workflow asks you for seed keywords, audience details, goals, and any known metrics, then applies its expansion, classification, and scoring frameworks to that provided data.

A topic cluster is a pillar page targeting a broad head keyword linked to 8-12 cluster pages covering long-tail subtopics. Every cluster page links back to the pillar and to 2-3 sibling pages, building topical authority and internal link structure.

Deprioritize keywords with high difficulty above 70 dominated by major brands, declining trends, or weak business relevance. The priority framework scores volume, difficulty, relevance, intent match, and trend to separate P0 must-target terms from P3 monitor-only terms.