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jtbd-psychographic-research

Community

Understand customers deeply.

Marketing & Sales#JTBD#psychographics#l imbic types#VALS#Four Forces
Authormike-coulbourn
Version1.0.0
Installs0

System Documentation

What problem does it solve?

Provides Jobs-to-be-Done and psychographic frameworks to inform brand identity, positioning, voice, and messaging.

Core Features & Use Cases

  • JTBD Frameworks: Functional, emotional, and social jobs defined.
  • Four Forces: Push, Pull, Anxiety, Habit to analyze switching behavior.
  • Limbic Types & VALS: Segment audiences by emotional drivers and resources.
  • Use Case: Translate customer needs into a compelling brand promise and messaging strategy.

Quick Start

Write a JTBD statement: "When [situation], I want to [motivation], so I can [outcome]."

Dependency Matrix

Required Modules

None required

Components

references

💻 Claude Code Installation

Recommended: Let Claude install automatically. Simply copy and paste the text below to Claude Code.

Please help me install this Skill:
Name: jtbd-psychographic-research
Download link: https://github.com/mike-coulbourn/claude-vibes/archive/main.zip#jtbd-psychographic-research

Please download this .zip file, extract it, and install it in the .claude/skills/ directory.
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