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insight-map-customer-journey

Generates five-stage customer journey maps with touchpoints, emotions, and conversion friction analysis.

1|Updated Apr 20, 2026
Search Tags:#crm#customer journey#touchpoints#icp#persona mapping#marketing funnel#conversion analysis
One-click install
npx skills add https://github.com/ntd237/draft_toolkits_20042026 --skill insight-map-customer-journey-ntd237
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: insight-map-customer-journey
Source: https://github.com/ntd237/draft_toolkits_20042026/tree/main/other-skills/marketing-skills/insight-map-customer-journey
Command: npx skills add https://github.com/ntd237/draft_toolkits_20042026 --skill insight-map-customer-journey-ntd237

SYSTEM DOCUMENTATION & REQUIREMENTS

What problem does it solve? Marketing teams often lose leads without knowing where customers drop off across the funnel. This Skill structures customer journey mapping into a repeatable workflow that identifies touchpoints, emotional barriers, and conversion leaks from Awareness through Advocacy. ## Core Features & Use Cases - Five-Stage Funnel Mapping: Breaks the journey into Awareness, Consideration, Decision, Retention, and Advocacy with actions, touchpoints, emotions, and barriers per stage. - Friction Point Detection: Pinpoints critical drop-off points and conversion leaks, then recommends fixes for Content, Ads, and CRM teams. - Standardized Deliverable: Outputs a structured Markdown journey matrix saved to docs/marketing-projects/<client-slug>/insight/customer-journey.md. - Use Case: Before designing a campaign funnel, feed the approved ICP from insight/icp.md and receive a complete journey map highlighting where leads abandon and which retargeting or CRM automation to deploy. ## Quick Start Ask the assistant to map the customer journey for your client using the approved ICP file and list the main conversion drop-off points.

Frequently Asked Questions about insight-map-customer-journey

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I create a customer journey map for a marketing campaign?▼

Provide an approved ICP document, then the Skill maps five stages from Awareness to Advocacy with touchpoints, thoughts, emotions, barriers, and opportunities per stage. The result is saved as a Markdown file in the client's insight folder.

What inputs are required before mapping a customer journey?▼

The Skill requires an approved customer persona from insight/icp.md and a list of the client's actual or planned touchpoints such as website, fanpage, TikTok Shop, ads, email, or sales staff. It will not proceed without ICP data.

How does the Skill identify conversion drop-off points?▼

It analyzes each funnel stage for friction points and conversion leaks, then documents at least two critical drop-off points with corresponding recommendations for Content, SEO/Ads, and CRM teams.

Does the journey map cover post-purchase stages?▼

Yes, the model explicitly includes Retention and Advocacy stages covering onboarding, customer support, loyalty programs, and referrals. Skipping post-purchase stages is listed as a prohibited practice in the Skill.

Where is the customer journey map output saved?▼

The deliverable is written to docs/marketing-projects/<client-slug>/insight/customer-journey.md following the naming policy in config.md. It contains a five-stage matrix, drop-off analysis, and cross-team recommendations.

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