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ideal-customer-profile-dattica

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Dual ICPs for CTO & CFO with journeys

Marketing & Sales#personalization#CTO#ICP#website content#CFO#buyer journey
Authorchris78rey
Version1.0.0
Installs0

System Documentation

What problem does it solve?

This Skill defines two distinct ICPs (CTO tech-focused and CFO business-focused) with aligned buyer journeys and personalization triggers to tailor website experiences, messaging, and content.

Core Features & Use Cases

  • ICP modeling: Create demographic, firmographic, and psychographic profiles for both CTO and CFO.
  • Buyer journey mapping: Define Awareness, Consideration, and Decision stages with objective proofs, objections handling, and personalization rules.
  • Personalization triggers: Implement content branching and CTAs that respond to persona signals and engagement signals.
  • Operational blueprint: Provide diagrams, runbooks, and reference content to enable rapid deployment and transfer.

Quick Start

  1. Define ICP requirements in a SKILL-like brief and document 2 ICP profiles (CTO and CFO) including pain points and ROI focus.
  2. Create persona-specific content skeletons, objections handling, and CTAs for awareness, consideration, and decision stages.
  3. Build a lightweight personalization plan with detection signals and routing rules that surface CTO or CFO content automatically.

Dependency Matrix

Required Modules

None required

Components

Standard package

💻 Claude Code Installation

Recommended: Let Claude install automatically. Simply copy and paste the text below to Claude Code.

Please help me install this Skill:
Name: ideal-customer-profile-dattica
Download link: https://github.com/chris78rey/en_construccion/archive/main.zip#ideal-customer-profile-dattica

Please download this .zip file, extract it, and install it in the .claude/skills/ directory.
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