hooks

Generate a batch of six to ten hooks across at least three archetypes rather than one line. Each hook needs a verbal line under 2 seconds, a first frame that works muted, and 3 to 7 words of on-screen text that sharpen rather than repeat the spoken line.

The skill covers Kallaway's six archetypes: Contrarian, Investigator, Experimenter, Teacher, Magician, and Fortuneteller. Contrarian has the highest peak performance but highest variance, while Investigator is the safer baseline that hits more consistently.

Common causes are welcome intros, vague teases without a defined payoff shape, story openers, subscribe asks before value, and hooks that take longer than 3 seconds to resolve. The anti-patterns reference names each failure mode and provides rewrites.

The archetype is portable but the execution is not. Keep the angle, then swap pacing, text style, audio, and first-frame composition for each platform's UI. Shipping the same watermarked export across platforms underperforms.

The three layers are visual (first frame), verbal (spoken line), and on-screen text, all pointing at the same idea in the first 1 to 2 seconds. Since many viewers watch muted, captions are treated as mandatory, and each layer must work independently.

Imperative commands only work when the payoff genuinely earns the urgency, such as a surprising or high-stakes reveal. On ordinary content like a recipe video, they read as desperate and increase swipe-away rates.