hierarchy-of-engagement

What problem does it solve?

The Hierarchy of Engagement provides a three-level framework for building consumer products that retain users and defend against churn by linking the core action to accruing benefits and, where possible, virtuous loops.

Core Features & Use Cases

• Identify the core action that best predicts long-term retention (Level 1).
• Design accrual benefits and mounting loss so value compounds with use (Level 2).
• Assess and implement network effects through Level 3 virtuous loops where feasible.
• Provide activation/onboarding guidance and practical checklists to guide product teams.
• Reference patterns, playbooks, and case studies to inform roadmaps and experimentation.

Quick Start

Define your product's core action, validate its retention signal, and outline Level 2 accruals and Level 3 viability.