What problem does it solve? Planning a launch or entering a new market often stalls because teams lack a structured way to connect their offering, target segment, channels, and success measures into one coherent plan. This Skill turns scattered research and assumptions into a phased go-to-market strategy, including contract- and tender-driven B2B sales contexts where consumer-style launch tactics do not apply. ## Core Features & Use Cases - Route-to-market selection: Identifies the tenders, frameworks, procurement routes, partnerships, and direct channels that actually reach the buyer, with focus on a few done well. - Messaging and positioning: Develops a value proposition, differentiators, and proof points per channel, respecting sector confidentiality constraints. - Metrics and phased plan: Defines awareness, engagement, and contract-level success metrics with baselines, then builds a 90-day pre-launch, launch, and post-launch roadmap with go/no-go decision points. - Use Case: A B2B services firm preparing to bid into a new procurement framework uses this Skill to map the route to contract, qualify whether the opportunity is funded, and plan a targeted campaign against the live opportunity. ## Quick Start Ask the assistant to build a go-to-market strategy for your offering and target segment, including routes to market, messaging, success metrics, and a 90-day phased launch plan.
