gtm-strategist

## What problem does it solve? This Skill provides a structured Go-To-Market (GTM) strategy framework to help teams define and execute plans that reach Product-Market Fit. It translates market insight, product value, and execution discipline into a repeatable GTM system.

## Core Features & Use Cases

• The 6 GTM decisions framework (Market, Early Customer Profile, Product, Pricing, Positioning, Growth) with clear criteria, templates, and reference materials.
• A GTM Execution System blueprint including objectives, timelines, and team roles to guide 3-18 month initiatives.
• Guidance on Beachhead segmentation, ECP validation, PMF signals, value proposition, and channel selection to de-risk market entry.
• Templates and reference links (market frameworks, ECP frameworks, PMF analytics, pricing, positioning, growth, and GTM canvas) to accelerate planning.

### Quick Start

• Step 1: Open the GTM Canvas template and define Mission, NSM, and GTM Objective.
• Step 2: Identify a Beachhead Segment using the Market-Problem map criteria (pain, willingness to pay, market health).
• Step 3: Construct an Early Customer Profile (ECP) with decision maker and validation plan.
• Step 4: Articulate UVP/USPs and draft a positioning statement.
• Step 5: Select initial Growth Channels and set a 3-18 month timeline.
• Step 6: Assign the core team, budget, tools, and governance cadence.