What problem does it solve? Teams often commit to product-led growth without validating whether their product and buyer actually fit a self-serve motion, then waste budget on channels they cannot measure. This Skill provides frameworks to decide between PLG and sales-led motions, build growth equations, and manage channel economics with real data. ## Core Features & Use Cases - PLG vs Sales-Led Decision Framework: Decision trees and readiness criteria (time-to-value, buyer-user alignment, implementation complexity) to pick the right go-to-market motion before investing. - Growth Equation & Channel Economics: Map activity inputs to conversion outputs per channel, track CAC, retention, LTV, and payback, and apply kill/scale criteria with 4-week validation windows. - Activation & Sales-Assist Thresholds: Audit time-to-first-value, define PQL signals, and structure the $10K-$50K sales-assist handoff between self-serve and enterprise tiers. - Use Case: A B2B SaaS team with flat freemium conversion uses the activation audit to cut onboarding from 6 steps to 2, then reallocates budget from a high-CAC paid channel to organic search after a monthly channel economics review. ## Quick Start Ask the assistant to evaluate whether your product should use a PLG or sales-led motion based on your time-to-value, buyer profile, and deal size.
