gtm-lifecycle

What problem does it solve?

This Skill provides a structured framework to manage customer lifecycles after onboarding, enabling retention, renewal, and revenue expansion through data-driven playbooks and signals.

Core Features & Use Cases

• Design expansion playbooks, churn prevention signals, renewal processes, and feature adoption campaigns to improve Net Revenue Retention.
• Phase-based lifecycle management: discovery, health scoring, expansion motions, churn interventions, and renewal governance.
• Use Case: A growth team uses lifecycle signals to trigger proactive retention actions and upsell opportunities across segments.

Quick Start

Run the gtm-lifecycle Skill to load context data (ICP profiles, pricing, onboarding playbooks, project context, and deal intel) and begin Phase 1 discovery for lifecycle playbooks.