gtm-icp

Identify ICP segments and generate structured profiles with messaging frameworks.

1|Updated Feb 3, 2026
One-click install
npx skills add https://github.com/sahin/claude-skills --skill gtm-icp-sahin
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: gtm-icp
Source: https://github.com/sahin/claude-skills/tree/main/gtm-icp
Command: npx skills add https://github.com/sahin/claude-skills --skill gtm-icp-sahin

SYSTEM DOCUMENTATION & REQUIREMENTS

What problem does it solve?

This skill helps B2B teams quickly define precise ICP segments and aligned GTM messaging, reducing guesswork and mis-targeting.

Core Features & Use Cases

  • ICP discovery to capture firmographics, pain points, and decision roles for each segment.
  • Messaging framework creation including positioning, one-liner, value props, and objections.
  • Output persistence to data/gtm/icp_profiles.json and data/gtm/messaging_framework.json for reuse.

Quick Start

Run ICP discovery for the current project context and return ICP profiles and messaging.

Frequently Asked Questions about gtm-icp

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I define an ideal customer profile for B2B go-to-market segmentation?▼

To define an ideal customer profile for B2B go-to-market segmentation, identify firmographics, pain points, triggers, and decision-making units for each segment. This structured ICP discovery reduces mis-targeting by capturing disqualifiers and current alternatives.

What is included in a B2B messaging framework for product positioning?▼

A B2B messaging framework for product positioning includes a one-liner, risk-based headlines, value propositions, objection handling, and competitive positioning. It aligns directly with identified ICP segments to ensure consistent go-to-market communication.

Can I extract jobs-to-be-done and buying signals when building ICP profiles?▼

Yes, you can extract jobs-to-be-done and buying signals when building ICP profiles. The process structures these alongside firmographics and disqualifiers to clearly map the decision-making unit and target the right B2B accounts.

What is the best way to structure ICP data for reuse across marketing campaigns?▼

The best way to structure ICP data for reuse is to persist the outputs as JSON files. Saving ICP profiles and messaging frameworks to data/gtm/ allows B2B marketing campaigns to consistently reference the same firmographics and positioning data.

Does GTM ICP segmentation handle competitive positioning and objection handling?▼

Yes, GTM ICP segmentation handles competitive positioning and objection handling. It generates a messaging framework that explicitly maps risk-based headlines and value propositions against current alternatives to address buyer hesitations.