What problem does it solve? B2B teams running LinkedIn Ads struggle with high CPCs, unclear attribution, and scattered best practices across targeting, bidding, creative, and measurement. This Skill turns Claude into a LinkedIn Ads strategist that routes every question to the right playbook and grounds recommendations in 2026 benchmark data from 161,256 ads. ## Core Features & Use Cases - Sub-skill routing: Eleven specialized playbooks covering audiences, bidding, campaign setup, copy, creative, measurement, optimization, audit, reporting, ABM strategy, and ads-to-outbound signal sync. - Benchmark-grounded decisions: Per-format CTR/CPC medians, CPL ranges by ICP tier, and the critical caveat that CTR does not predict pipeline, so optimization targets revenue instead of clicks. - Audit and reporting workflows: A 28-control audit checklist for account health reviews plus weekly, monthly, and quarterly reporting templates with cadence-specific claim limits. - Use Case: Ask why a LinkedIn campaign is underperforming and receive a structured diagnosis covering default settings waste, audience expansion, bid strategy, and creative fatigue, followed by a prioritized fix list. ## Quick Start Ask Claude to audit my LinkedIn Ads account structure and tell me which campaigns are wasting budget.
