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gt-gtm-strategy-advisor

Generates a signal-based GTM playbook Excel workbook from CRM data, sales materials, and call recordings.

3|2|Updated Jul 9, 2026
Search Tags:#playbook#icp#gtm strategy#crm analysis#signal-based selling#messaging matrix#sales battlecard
One-click install
npx skills add https://github.com/Growth-Today/claude-skills --skill gt-gtm-strategy-advisor-growth-today
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: gt-gtm-strategy-advisor
Source: https://github.com/Growth-Today/claude-skills/tree/main/gt-gtm-strategy-advisor
Command: npx skills add https://github.com/Growth-Today/claude-skills --skill gt-gtm-strategy-advisor-growth-today

SYSTEM DOCUMENTATION & REQUIREMENTS

What problem does it solve? B2B go-to-market teams often build their ICP, messaging, and battlecards on assumptions rather than real data. This Skill turns your own CRM history, sales deck, website, and call recordings into a data-backed GTM playbook delivered as a ready-to-use Excel workbook. ## Core Features & Use Cases - Six-stage playbook build: Company + Market research, ICP + Pain per Persona, Signal Library + Combo Plays, Sales Battlecard, Messaging Matrix, and Excel assembly, each producing specific workbook tabs. - Data-tiered confidence: Runs at BRONZE (materials only), GOLD (materials plus CRM data from HubSpot or Salesforce), or GOLD + VALIDATED (with call transcripts that flag mismatches between assumptions and real conversations). - Signal-based selling assets: Builds a 25+ signal library across 7 categories with scoring, SLAs, and Clay detection methods, plus multi-signal combo plays and competitor displacement battlecards. - Use Case: A VP of Sales connects HubSpot, uploads the sales deck and a call transcript, and receives an 11-tab Excel workbook with a validated ICP, pain-per-persona matrix, signal library, battlecard, and 18 messaging variants ready for the sales team. ## Quick Start Connect your HubSpot or Salesforce CRM and upload your sales deck, then ask the advisor to start GTM onboarding for your company.

Frequently Asked Questions about gt-gtm-strategy-advisor

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I build a data-backed ICP from my CRM data?▼

Connect your HubSpot or Salesforce CRM or upload an enriched customer CSV, and the advisor analyzes closed-won and closed-lost patterns to validate or challenge your ICP hypothesis. It flags mismatches between your assumed customer profile and who actually buys, with quantified deltas.

What inputs does the GTM Strategy Advisor need to start?▼

At minimum it needs your positioning materials such as a sales deck or website copy, which produces a BRONZE-level hypothesis playbook. Adding CRM data upgrades it to GOLD, and adding sales call transcripts produces a validated version with a mismatches tab.

Can I use this skill without a CRM like HubSpot or Salesforce?▼

Yes, it runs at BRONZE confidence using only your uploaded materials and web research. The output is a starting hypothesis rather than a data-validated playbook, and the skill flags the CRM gap in the dashboard tab.

How do call recordings improve the GTM playbook output?▼

Uploading a sales-call transcript lets the advisor cross-reference your playbook against real conversations. It pre-fills the buyer journey from evidence, appends newly discovered signals, and adds a MISMATCHES tab listing every gap between assumptions and what calls actually show.

What is the output format of the GTM playbook?▼

The final output is a complete Excel workbook with tabs for Dashboard, Company + Market, ICP, Buyer Journey, Pain per Persona, Signal Library, Combo Plays, Messaging Matrix, and Battlecard. Each cell carries a source tag such as INPUT, WEB, or AI EST.

When should I not use the GTM Strategy Advisor?▼

Do not use it for paid ads management, CRM data cleanup, list building, or cold email copywriting, as dedicated skills cover those tasks. It is specifically for building, auditing, or sharpening the overall go-to-market strategy and playbook.

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