gt-gtm-alpha-playbook

Generates signal-based GTM playbooks with Clay workflows and outbound email templates for a target company domain.

3|2|Updated Jul 9, 2026
One-click install
npx skills add https://github.com/Growth-Today/claude-skills --skill gt-gtm-alpha-playbook-growth-today
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: gt-gtm-alpha-playbook
Source: https://github.com/Growth-Today/claude-skills/tree/main/gt-gtm-alpha-playbook
Command: npx skills add https://github.com/Growth-Today/claude-skills --skill gt-gtm-alpha-playbook-growth-today

SYSTEM DOCUMENTATION & REQUIREMENTS

💡 This Skill includes references (resource) components.

What problem does it solve? Building a signal-based go-to-market strategy for a specific vendor requires deep research, signal design, and outbound play creation that normally takes weeks of manual work. This Skill automates that process by turning a single company domain into a complete, industry-specific GTM Alpha playbook. ## Core Features & Use Cases - Domain Research & Business Analysis: Researches the target company's product, positioning, competitors, and customer pain points using web search. - Signal Intelligence Framework: Maps 5-10 high-intent buying signals to causal logic, Clay/Claygent detection workflows, and quality scores, with mandatory multi-signal stacking. - Outbound Plays & Email Templates: Delivers 3-5 plays with trigger thresholds and "Poke the Bear" email templates, plus a 30/60/90-day execution plan. - Use Case: Provide a domain like stamped.io and receive a full playbook — executive summary, signal framework, Clay workflows, email templates, and competitive analysis — saved as a Google Doc in your GTM playbooks folder. ## Quick Start Ask Claude to build a GTM Alpha playbook for a target company domain, such as "build a GTM Alpha playbook for stamped.io", and provide your Google Drive folder for the output.

Frequently Asked Questions about gt-gtm-alpha-playbook

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I generate a GTM playbook for a company domain?▼

Provide a target company domain, such as "build a GTM Alpha playbook for stamped.io". The skill researches the vendor, loads its reference frameworks, and generates an eight-section playbook with signals, Clay workflows, and outbound plays.

What is signal-based selling with Clay?▼

Signal-based selling targets prospects based on observable buying signals like funding events, hiring patterns, and tech stack changes rather than demographics. Clay detects these signals through enrichment providers, job boards, and website monitoring, with 2-4 signals stacked per play.

Does this skill require a Clay account or Google Drive?▼

The generated playbooks specify Clay and Claygent workflows, so a Clay account is needed to execute them. Google Drive is used to save the finished playbook as a Google Doc in your designated GTM playbooks folder.

When should I not use the GTM Alpha playbook generator?▼

Do not use it for general Clay platform questions, general cold email writing, or general signal sourcing theory. Those cases are handled by the gt-clay, gt-cold-email, and gt-signal-sourcer skills respectively.

What makes a buying signal valid in the generated playbook?▼

Each signal must be precise, detectable through Clay data sources, causally linked to the vendor's offering, and actionable for personalized outreach. Vague signals like "fast-growing company" are rejected in favor of specific thresholds.