gt-clay

Add a Work Email waterfall enrichment, order providers cheapest first (LeadMagic, Prospeo, Hunter, Apollo, RocketReach, FindyMail), and map company domain plus LinkedIn URL as inputs. Add a conditional run so it only executes when the email field is empty, and test on 50 rows before running the full table.

Add conditional run formulas to every paid enrichment, disable auto-update during testing, and use free tools first like Serper, Clearbit, and BuiltWith. Formulas cost zero credits, so prefer Clayscript over AI columns for data cleaning and manipulation.

Standard enrichments pull existing database data like emails, phones, and firmographics from providers. Claygent is an AI research agent for data that does not exist in databases, such as funding news, case studies, hiring signals, or competitor mentions found by browsing the web.

Yes, Clay supports lookup (read-only) and create/update (write) actions for HubSpot, Salesforce, Pipedrive, Close, and Attio. CRM integrations require the Pro plan, and Salesforce report imports are limited to 2,000 records, so list imports are preferred.

The most common causes are missing conditional runs on paid enrichments and auto-update enabled at the table or column level. Disable auto-update while building, add 'field is empty' conditions to every paid column, and check for duplicate rows consuming double credits.

A single email finder typically achieves around 40% coverage, while a 6-provider waterfall reaches 85% or more. You only pay for providers actually used since the waterfall stops as soon as a valid email is found.